Friday, September 11, 2009

Two models of Communication

Transmission Model is based on the idea of transportation, the message and its meaning is transported from one place or person to another.
The transmission model is a form of communication between the sender sending a message from a medium to the reciever. For example, in education in a lecture, the teacher sends information to the student.

The Cultural Model deals with the production of common culture where communication is closely tied to both community and communion. Common culture surrounds everyone and everything in its commonality.
The cultural model is how a person from a certain culture may interpret the message from the sender. This model of communication sees communication as the construction of a shared space or map of meanings within which people can co exist. The language and meaning production process and sense making and interpretation process of communication defines culture as art and unites language and meaning together. This model emphasizes the fact that people already exist within a world of shared meanings that they take for granted. It also displays repetitive practices of communication.

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